Marketing Connections conducts marketing, new product/packaging, competitive strategy, user market research and innovation consulting engagements for companies in a cross section of industries.

 
 

GLOBAL PRODUCT INNOVATION TRAINING 

Obtain the skills and learn how to design and develop innovative products and packaging to obtain profitable top line sales globally. This program will focus on practical and real world best practices, tips, techniques and case histories of designing and developing products for the US, developed and emerging countries. Click here for additional details. 

 

NEW PRODUCT RESEARCH

Marketing Connections utilizes advanced market segmentation and positioning techniques based on behavioral, life-style/stage, cultural, micro, and emotional indicators to provide quantitative results.  Research expertise includes secondary research and industry analysis, channel audits, ethnography and focus group moderation.

 

We employ demand mapping techniques to determine “top two boxes” purchase intent, price expectation, pricing corridors and size of markets.

 

Marketing Consulting

Marketing Connections integrates basic marketing principles: price, distribution channels, communications, product and STP (segmentation, targeting and positioning) into a disciplined Stage-Gate Process to develop and launch new products and packaging.

 

We use a variety/hybrid of qualitative and quantitative user research techniques that lead to sustainable differentiation and competitive positioning.

Marketing consulting includes:

* Market Sizing

* Channel Optimization

* Competitor Anaylsis

* Product Strategy

* Packaging Strategy

Innovation

Marketing Connections conducts a customer-driven innovation process to generate new product ideas, define/illustrate product concepts and create an innovation pipeline of user driven opportunities.

 

 

Asia strategy

Marketing Connections uses its extensive knowledge of China and network therein to create and execute your firm's strategy in Asia, including sourcing from and selling to.




upcoming Programs
“Designing and Developing Products for China”
August 13th, 2011
9:30 A.M. - 2:15 P.M.

Join MPD² Marketing Lecturer Phil Corse, in his workshop, featured at the Asian American Business Expo http://asianamericanbusinessexpo.com/. The Expo is a free event and will be held on Saturday, August 13th, 2011, from 9:30 A.M. - 2:15 P.M. at the Illinois Institute of Technology, Hermann Hall, 3241 S. Federal Street, Chicago, IL 60616. Phil’s workshop “Designing and Developing Products for China” gives real-world advice on how to design and develop products and packaging for Chinese consumers with special emphasis on the 300-million+ emerging class that is moving from farms and factories to cities. Sign up for Mr. Corse’s workshop 11:15 A.M. - 11:55 A.M. at: http://productdesignnorthwestern.eventbrite.com/ .